What is KAWAII KOI?

Human connections don’t have to be complicated.

KAWAII KOI is a card game brand owned by Fooray Inc.

Why did we create KAWAII KOI? It all comes down to one simple truth. After way too many boring parties and awkward conversations, we realized that real connection doesn’t need a big production.

How stupid simple can it be to just make things easy? No overthinking. No “do I sound dumb” spiral. No rulebook thicker than your pinky. No painfully awkward icebreakers. Just draw a card and go wild.

Life is too short, so just have fun. Real connection doesn't need the perfect setting. It starts with a chill beginning, and that little spark follows naturally. Whether it's with your friends, your partner, or even just yourself.

We’re Here to Help You...

Helping You Discover Countless Moments Worth Celebrating in Life

Discover Countless Moments Worth Celebrating in Life

The real highlight isn't in those picture-perfect social media posts. It’s in the messy and unfiltered moments: a midnight kiss after one too many drinks or that hilarious second when your stupid friend is forced to squat and pretend to poop. KAWAII KOI helps you capture these priceless snapshots that are equal parts romantic, ridiculous, and real with nothing but a deck of cards. Whether you're breaking the ice with strangers or cracking up with your besties, every round is a reason to celebrate being alive.

Put Down Your Phone, Focus on the People with You

KAWAII KOI is designed to spark genuine conversations and laughter through a fun card game that brings you closer to your friends and loved ones. True connections are made when you're fully present, enjoying the moments that happen with each card flip. Step away from screens. Your best friends are right beside you and your true love is right in front of you.

Our Vision

  • Creating More Fun and Unique Card Games

    We aim to make our mark in the card game space by creating fun, unique, and immersive experiences that keep players engaged.

  • Making Real Interaction a Part of Modern Life

    We want card games to become a natural part of daily life, encouraging people to connect with friends, family, and even themselves through lighthearted gameplay.

  • Becoming the Best Employer for Employee Happiness and Success

    We aim to foster a creative, collaborative, and fun work environment, where team members are free to explore new ideas. True innovation thrives in this vibrant atmosphere.